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SmartScale Lab

2 days of ephiphanies and planning

Life is about perspective and how you look at something… ultimately, you have to zoom out.

John Doe

Step 1: the SmartScale Lab

We start with the SmartScaleTM Lab. That’s a two-day offsite session where we create a safe place to experiment and flush out possible groundbreaking outcomes that can move your business from its current model to one that will position you as a category leader. From that category leadership position we SmartScaleTM.

The location

Gear down and give yourself space to look at your business from another perspective. Really get away and think differently in an environment that is different. Our experience is that this has a huge positive impact on results.

Get a fresh perspective on your business
Visualize the journey ahead

What happens at SmartScale Lab?

Learn to fully understand your customer

If you’re not focused on helping the right people, you’ll waste tons of time and money. You don’t want bad customers, and you don’t want to fool around with people who will never become customers.

Challenge your current thinking

Only by forcing our brains to recategorize information and move beyond our habitual thinking patterns can we begin to imagine truly novel alternatives.

Redefine your current category

To achieve scale you must create a category in which competitors are weaker or irrelevant.

Remodel the customer experience

A smart customer experience which makes it a pleasure for your customers to interact with you to collect information and execute transactions and the ability to leverage precise customer insights, generated from your data, that empowers you to quickly customize your interactions, products, product mix, and service to meet the “wants” of your customers…and leave them with a “Wow!”.

Find out who your customers really are


According to a McKinsey Corporate Performance Analysis, less than 8% of strategic initiatives result in performance improvement. As seasoned authorities in sustainable value creation, we’ve made careers of leading those that are in the 8%. See some examples for yourself.

The whole experience and the results have made going to work fun again. We went from a 20-year-old successful business to a category leader where we are scaling!

Our conservative Board hesitantly supported our decision to hire ScaleWerks - 3 years later they are enthusiastic believers in the SmartScale™ Process

CEO privately held service company*

We were cynical at first. Our folks had experience with training and consultant programs - and they never lived up to their promises of delivering significant impact...just incremental improvements.

SmartScale™ is not a program - its a protocol, a process, and a joint effort where the ScaleWerks team worked shoulder-to-shoulder with our organization, and the outcomes have been beyond our wildest expectations.

CEO privately held service company*

Traffic through the models more than tripled the first month

Are you ready to scale?

The answer to, “Can my company scale?” depends on your company’s ability to execute on the answer to three fundamental questions:

What does (or should) the company offer that will scale?

What approach does the company need to take in order to scale? (What’s the best approach to scaling the business?)

Who should be on the scale team?

To get to the answer we ask prospective clients to engage in a two-day SmartScale TM lab to explore these dimensions. If at the conclusion of the Lab, participants and ScaleWerks TM facilitators are confident that they have outlined a scalable product or service, the company is invited into the Accelerator portion of the SmartScale TM protocol.

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SmartScale Story

The story of a fellow business leader and how a proven protocol for identifying and capitalizing on these signals transformed his company. It’s a story about making the decision to go from success to scale. We call this journey SmartScaling

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