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SmartScale Protocol

Beyond the inflection point

Any business, no matter what it is, lives or dies by the customer reaction it creates.

Jon Taffer

Step 3: the SmartScale Protocol

We know that change is not a single initiative … and Scale is not a program; Scale is a way of seeing the world – it’s a paradigm – it’s a lifestyle. And like any healthy lifestyle, it can be learned, internalized, and be a source of life-sustaining energy.

According to a McKinsey Corporate Performance Analysis, less than 8% of strategic initiatives result in performance improvement.

As seasoned authorities in sustainable value creation, we’ve made careers of leading those that are in the 8%.

Traffic through the models more than tripled the first month

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