An Answer for Midlife Companies That Want to Rapidly Increase Equity Value Part 3 of 3

How To Scale Your Business

The ScaleWerks Blog is dedicated to How to Scale.  The process is simple – but like most simple concepts it requires background explanations so that the simplicity and elegance of the solution will resonate with – and be actionable by – the practitioner. In proceeding blogs we will provide greater around the SmartScale (Trade Marked and Copyright 2018) model.

The Model focuses on designing the mid-life company’s audience into a community through an architected customer experience that, as the business scales, adds more value to each community member.  


Broad categories of the SmartScale Protocol are:

  • Leadership Process: Central to the leadership process is SmartScale Measures.  Our experience is that most companies don’t use measures effectively.  We advocate the implementation of a unique platform that makes measures visible and connected to objectives so that result achievement is repeatable and reliable.  
    • Just for fun – let’s make the case for using measures.  Measures that are visible and connected to objectives deliver:
      • 37% Higher Productivity: Saving time, better focus, better team alignment and less manual work from streamlined processes. (Source: SHRM)
      • 3.5x (450%) Increase in Scoring in the Top Quartile: 3.5x jump in business performance that put companies in the top 25% of their Industry’s benchmarks (Source: Deloitte)
      • A jump to 80%-90% attainment of results. Teams with specific and ambitious goals increase achievement from 50% to 80%, and to 90% with feedback. (MIT: Professor Don Sull)
      • 40% Increase in employee development; giving the right development focus on employees is a significant driver of success at companies. (Survey performed at GE)
      • 233% greater customer loyalty: (Source: Aberdeen Research)
  • Category Definition: The ideas behind categories and how customers organize their buying decisions have been understood for some time. Clearly defining the category anchors an indispensable message in the mind of prospects and customers.  It causes them to identify the company as the solution to a life event that they want to resolve. Companies that own their category capture 76% of the capitalized category value (Play Bigger)   
  • Community Design: Online communities are becoming more popular. It’s one of the best practices for connecting people of similar interest (organized around categories), mobilizing people, and organizing events. Community Design centers on using data to determine education tactics, connection strategies, community experience and community leadership.  We use audience data and a unique approach to data analysis turn Community Design into a science.
  • Architect the Customer Experience: The customer experience architecture unifies all aspects of the community member’s experience with the business and the community. It charts the flow of community members’ aspirations, needs, and expectations.  The architecture includes a kit to deliver data-driven insights into opportunities to have an experiential impact and provides analytics to translate these opportunities into organizational and platform capabilities.
  • Process Transformation:   Process transformation initiatives play a critical role in the company that’s committed to achieving scale.  Scale demands more than simply improving an organization’s operating efficiency and effectiveness – it requires that processes be able to handle the stress of increasing throughput without a corresponding increase in resources.  
  • Design Thinking:   In many mid-life companies processes, services and products are designed without the end-user in mind. Design Thinking is an approach for establishing a new construct for solution development – by understanding the human aspects of a challenge and developing products, systems, and processes based on this understanding. At best, enables organizations to create solutions that build on the user’s current behavior, needs, wants and habits – thus allowing for easy adoption.


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