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Our key to transforming anything lies in our ability to reframe it.

Marianne Williamson

Growth vs. Scale

Growth means adding revenue at the same pace you’re adding resources; scaling means adding revenue at a much greater rate than cost. Growth companies earn a valuation of 5-8 times EBITDA whilst Scaling companies earn a valuation of 10+ times EBITDA. Companies that are scaling have the resources to: Dominate their category, attract the best and brightest team members, and disintermediate challengers.

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Growth

Gross revenue increases in direct relation to operating cost and spend on resources

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Scale

Gross revenue is no longer tied to cost of resources allowing for exponential increases

Stages and stalls in business growth

Traditional methods don't create scale

So what stalls business growth? Over time, there are periods when sales growth slows, profit margins get squeezed, or return on assets in general decreases.

The first reaction is to work harder. When working harder didn’t work we decide to work smarter by trying to optimize the operations of the business to increase profit margins. When this provides marginal returns we decide to redesign our sales and marketing efforts. We soon realise that those sales and marketing efforts also are doomed to marginal returns as our competitors recognize our efforts and match them. We come to grips with the hard truth that our effort must be placed into rethinking the entire business model.

And that’s where it gets hard.

THE NEW APPROACH:

SmartScale

The SmartScale Process

Step 1: SmartScale Lab

The SmartScaleTM Lab is a two-day offsite session to experiment. Its the first step to answer the question, “Will Your Business Scale?”

Step 2: Accelerator

An 8-week collaborative process, laying the groundwork for scaling by utilizing internal databases, financial modelling, input from employees, and customer analysis.

Step 3: SmartScale protocol

Implement the knowledge that has been gained and apply it over the business lifetime to continue scaling after the initial process has finished.

The theory behind SmartScale

Transform the customer base

SmartScale is an answer for midlife companies that want to rapidly increase equity value. With deep-insight analytics, you gain a granular level understanding of your audience – enabling you to clearly define the jobs that your audience comes to you to have done.

Remodel the customer experience

SmartScale is an answer for midlife companies that want to rapidly increase equity value. With deep-insight analytics, you gain a granular level understanding of your audience – enabling you to clearly define the jobs that your audience comes to you to have done.

The results of SmartScale™

SUSTAINED SCALING

SmartScale™ ensures a transformation from current performance to sustained scaling. SmartScale:

  • accelerates profitability exponentially
  • generates its own capital for investment in sustaining the scaling process
  • energizes the organization
  • leads to category leadership, and Category Leaders have the most customers at the highest customer lifetime value for a given product/service category.

Make scaling your lifestyle

At ScaleWerks™ we’ve been at the forefront of change as thought and implementation leaders our entire careers. We know that change is not a single initiative … and Scale is not a program; Scale is a way of seeing the world – it’s a paradigm – it’s a lifestyle. And like any healthy lifestyle, it can be learned, internalized and be a source of life-fulfilling energy.


Become part of the top 8%

According to a McKinsey Corporate Performance Analysis, less than 8% of strategic initiatives result in performance improvement. As seasoned authorities in sustainable value creation, we’ve made careers of leading those that are in the 8%. See some examples for yourself.

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Traffic through the models more than tripled the first month

Are you ready to scale?

The answer to, “Can my company scale?” depends on your company’s ability to execute on the answer to three fundamental questions:

What does (or should) the company offer that will scale?

What approach does the company need to take in order to scale? (What’s the best approach to scaling the business?)

Who should be on the scale team?

To get to the answer we ask prospective clients to engage in a two-day SmartScale TM lab to explore these dimensions. If at the conclusion of the Lab, participants and ScaleWerks TM facilitators are confident that they have outlined a scalable product or service, the company is invited into the Accelerator portion of the SmartScale TM protocol.

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SmartScale Story

The story of a fellow business leader and how a proven protocol for identifying and capitalizing on these signals transformed his company. It’s a story about making the decision to go from success to scale. We call this journey SmartScaling

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